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Alternative Flooring

If you want carpets, rugs, or runners made from ethically-sourced fibres, then consider Alternative Flooring. The Alternative brand is committed to producing sustainable, eco-friendly flooring products that also make any room look stunning. Their carpeting collection includes natural, wool, and faux carpets that add personality, style, and charm to both domestic and commercial spaces. We always recommend Alternative to customers looking for sustainable carpeting solutions. At Horizontal Matters, we’re happy to support brands that prioritise a small ecological footprint as well as high quality.

Over 30 Years Experience

We’ve been in the flooring business for over 30 years, helping residents of Walthamstow and North London find the perfect flooring for their homes and businesses. With our expertise, we’re one of the leading flooring companies in North London.

Alternative Flooring Fitting Services

When you invest in sustainable carpeting from Alternative Flooring, you want to be sure it lasts. By allowing professionals to fit your new flooring, you can ensure that it does. Our floor fitting experts can install flooring in domestic and commercial spaces, from living rooms in private homes to large halls at conference centres. We have over thirty years of experience fitting flooring for Walthamstow and North London homes and businesses, so we’re able to put down your new Alternative flooring efficiently and properly. When we install new carpeting in your space, we cause minimal disruption to your home or business.

You can take a look through more of our work in our project gallery

Alternative Flooring Showroom

You may want to browse Alternative Flooring products in person to get a better sense of how they’ll look in your space. At our North London flooring showroom, we have samples for a wide range of flooring products and will happily assist you with choosing the best one for your project. Our experts are well-versed in the latest technologies and installation techniques as well, so they can offer advice that suits your space. If you decide Alternative Flooring isn’t the right choice for you, we have many other flooring brands to choose from as well. We will ensure you make the right flooring choice when you come to visit our showroom.

Horizontal Matters - Headshots & Showroom 114

Amtico Flooring

Amtico produces durable, luxury vinyl flooring from compressed resin. This brand prides itself on its long-lasting performance, as it won’t knick, split, or discolour over time.

Laminate Flooring

We stock the best brands in laminate flooring, giving your home the classic appearance of wood floors but without all the maintenance.

Luxury Vinyl Flooring

If you want durable, waterproof flooring that looks like stone or wood for half the price, then we invite you to browse our luxury vinyl flooring options.

Luvanto Flooring

Luvanto is a leading vinyl flooring brand known for its long warranties. Flooring from Luvanto lives up to its guarantee, and you’ll have comfortable, stylish flooring for years to come.

Wood Flooring

Wood is the perfect flooring option for a non-slip surface, plus it puts in a magnificent appearance. Our wood flooring is available in several species, colours, and cuts.

Safety Flooring

Some industrial and commercial spaces require durable, slip-resistant flooring that withstands lots of wear and tear. We have a wide range of safety flooring that can suit your style.

Frequently Asked Questions

Wood & Laminate Floors

Yes. There are many sound reducing underlays on the market which can be incorporated into the installation. These will offer a sound reduction of between 10 to 43 decibels.

Most manufacturers’ guarantees would be invalid if new underlay is not used.

Yes, but in most cases for wood it must be an engineered product, and you must use an appropriate underlay specifically designed for the purpose.

This would be due to excessive moisture. If you are using a mop to clean your floor ensure it is well wrung out before you start.

All wooden floors must be laid with room for expansion. There are various ways of concealing the expansion gap and we can happily show you all the various options.

Unless great care is taken with a wooden floor it is very likely to scratch. If you have a ‘shoes-off’ policy in your house this would reduce the likelihood of scratches, as will a strong doormat to catch loose grit at the entrance. In the case of laminates, they are highly scratch resistant.

Most wooden floors are more or less maintenance free but you should always follow the manufacturers recommended guidelines for maintaining your floor.

Carpets

‘Tracking’, as it is known, may occur in high traffic areas, and will depend on the type of carpet you select. Carpets that are denser are less likely to track. To reduce the likelihood of this occurring it is recommended that carpets are vacuumed twice a week to lift the pile, and we also recommend that you have your carpet professionally cleaned at least once a year.

The average life span is 7 years although there are a lot of new carpets on the market that give a 10 year guarantee.

Depending on the type of carpet being installed either plywood or hardboard can be applied to the floorboards prior to your new carpet being fitted.

Yes, you can but low tog underlays must be used which will allow the heat to penetrate through to your room.

There are specialist underlays available that reduce this type of noise and we would be happy to provide advice to you if this is a concern.

Most manufacturers’ guarantees would be invalid if new underlay is not used.

What our clients say...

M&Y Interiors

I called Stuart Gaylor to ask him a last minute favour, I needed two large properties measuring for carpet and had been let down by my usual fitter. Stuart leapt to the challenge and booked out six hours of time to do the job in the time scale needed. He went to both properties, measured meticulously and sent over a …

Trust Property Management

Dear Stuart, Thank you for installing the door mat at Abercorn Place. This was by any measure a small job but one which has a dramatic effect on the building being bespoke with the number ‘29’ cut into it. Thank you very much for agreeing to take on this low value commission, it is typical of your willingness to assist …

Mrs Goodman, North Finchley

Delighted with my new Lounge carpet, supplied and expertly fitted by Horizontal Matters – highly recommend the service, choice and fitting

Raphael Phillips

I have used horizontal matters on a number of occasions. Stuart and his team are fantastic. Very reasonably priced for the high-quality service and products that we received. I would have no hesitation in recommending them. Thank you so much for all your hard work.

Raj Bhatt | Property Associates

I just wanted to thank you for providing a high-quality service with complete professionalism in our recently completed development in Finchley. You followed up on my referral immediately and came on-site within a week and then provided a competitive quote within a few days. We scheduled a time to fit and you arrived promptly to complete the job. I was …

S. A.

Dear Stuart I wanted to write and thank you for the excellent job you did supplying and fitting the carpets for my new house. Choosing the carpet was made very easy by you and your knowledge, explaining to me which carpets I could have that best suited the house, my budget and other requirements. I was impressed by the selection …

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